Even though it had been dumped on Friday nights, the Tim Allen sitcom Last Man Standing enjoyed ratings that Deadline describes as "very respectable for any night and especially Friday[.]" Every week, the half-hour comedy, one of the very few aimed to appeal to America's heartland, won its time-slot in the all-important demo, including 6.4 million overall same-day viewers. Deadline further adds that "[w]hile most returning shows were down year-to-year 20-30%, LMS was virtually flat, off just by 5% in total viewers and adults 18-49[.]"
Those are very impressive numbers for a show that has been around for six full seasons.
But that is not all!
Last Man Standing was ABC's Friday anchor, meaning a show that could not only be counted on to win the night but one that kept viewers tuned in to whatever shows came after. Anchors are also crucially important when it comes to launching new shows.
Weird how ABC was totally comfortable doing for the left-wing Modern Family exactly what it wouldn't do for a show that appeals to the other half of the country.
Modern Family's ratings were only a little bit higher than Last Man Standing's ratings. LMS is the one sit-com that arguably represents the values of most of the folks who live more than 100 miles from the east or west coasts.