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Colt does not seem to be able to make it in the civilian market anymore, and until the company makes changes it won't. The government contracts are their business model.

If colt wanted to make it big in the civilian market they would need to make premium products that match their premium prices or sell at mid tier prices for their mid tier product. If they brought back the python with the quality it was known for they could easily charge premium+ prices and never see d. If they dropped the price on their ARs by three hundred dollars a unit they wouldn't be able to make enough of them. The problem is they won't do it because they don't have to since they stay afloat with those government contracts.