LC9 to LC9s Trade-In Promotion from Ruger

[Scott B.]

This is interesting.

http://ruger.com/micros/LC9Trade-In/index.html

"We believe that you'll love the new striker-fired LC9s® so much that we're making it easier than ever to get your hands on a new one – especially if you're a loyal Ruger® LC9® owner! Just visit your local independent retailer of Ruger® firearms, trade-in your old LC9®, purchase a new LC9s® and we will give you a $100 gift certificate for ShopRuger.com."