I like SW. I saw a similar sign (exempting CHLs from gun check requirements as long as their pistol remains concealed) at the local store.
I first visited a Sportsman's Warehouse in the Denver area when I was there on a business trip, and the guy behind the gun counter was friendly, courteous, and knowledgeable, even after I told him I was from TX . . . he said that if there was some pistol I wanted, they'd be happy to ship it to a dealer in my area for transfer.
When one opened up just north of Austin, I found the same courteous service - MUCH better than at least some of the local "small dealers" certain people say we should all support.
One day I went there to check out their prices on J-frames . . . it just so happened they 1) had the best price in town on an S&W 340SC; 2) had an additional 5% discount due to "customer appreciation days:" and 3) Discover Card was running a 5% discount promotion on purchases of "sporting goods" . . . so I went out with what has become my "always" gun. (Salesman knew NICS didn't apply if you had a CHL . . . they ARE well trained.

)
A while later, I got a $10 gift certificate in the mail from them . . . ended up applying it toward a Wheeler gunsmithing screwdriver kit which at the time was priced less than most online merchants to begin with.
